Discover Stripe & Stare: Comfort, Sustainability & Style

Introduction: Why Stripe & Stare Matters

When it comes to underwear and loungewear, comfort doesn’t have to mean compromise. Stripe & Stare is a brand that proves just that blending sustainable materials, thoughtfully designed cuts, and a bold, feminine spirit. In today’s world, where fast fashion dominates, Stripe & Stare provides a breath of fresh air: ethically made, ultra-soft basics that feel good on the body and kind to the planet.

Their mission resonates deeply in an age where conscious consumption is becoming more mainstream. If you’re looking for underwear that’s comfy, stylish, and eco-friendly, Stripe & Stare is a name worth knowing.

The Story Behind the Brand

Founding Vision
Stripe & Stare was co-founded in 2017 by Katie Lopes and Nicola Piercy after years of research and a shared frustration: women either had stiff, boring underwear or fashion-forward but uncomfortable pieces. Katie’s vision was simple but powerful — create everyday knickers that don’t sacrifice comfort or ethics. The Dressing Room

Material Innovation
At the heart of Stripe & Stare’s success is its signature fabric: TENCEL™ Micro-Modal, made from sustainably grown beechwood trees. This fabric is not only scientifically proven to be three times softer than cotton but also breathable, durable, and moisture-wicking. Caroline Randell Lingerie

Sustainability at Every Step

• The fabric is sourced from responsibly managed forests. Beautifaire

• Packaging is made from compostable, plant-based materials. 

• In 2022, Stripe & Stare achieved B Corp certification, underscoring its commitment to social and environmental responsibility. 

What Makes Stripe & Stare Stand Out

1. Fit Meets Function

Stripe & Stare’s underwear uses ingenious flatlock stitching, which minimizes visible panty lines while ensuring the garment stays in place. Caroline Randell Lingerie Their knickers are designed for real life — no wedgies, no pinching, just all-day comfort. As their tagline says: “Nothing great was ever achieved in uncomfortable knickers.” Stripe & Stare

2. A Full Range for Modern Women

Though their knickers are the core product, the brand has expanded into:

• Loungewear

• Sleepwear

• Bras and bralettes The Dressing Room
  Their pieces combine playfulness (think stripes, stars, and bold prints) with timeless cuts, so you’re never sacrificing style for comfort. 

3. Purpose-Driven Growth

Stripe & Stare isn’t just about lingerie — it’s about empowerment. Founders Katie and Nicola built this business from the ground up, even during personal challenges. Their experience turned into a mission: to support women, create a sustainable fashion brand, and make a meaningful impact. Financial Times They’ve since launched the S&S Foundation, mentoring pre-seed women entrepreneurs. 

Real-World Impact & Credibility

• Retail Presence: Stripe & Stare’s products are now available at Marks & Spencer, among other trusted retailers. 

• Customer Reviews: According to Trustpilot, many customers rave about the softness, fit, and excellent customer service. 

• Sales Success: The brand has achieved impressive revenue milestones.

• Press & Collaborations: They’ve worked with influential names in fashion for example, a collaboration with Rixo featuring vintage-inspired prints. Woman & Home

Benefits for You: Why Stripe & Stare Is a Smart Choice

• Unmatched Comfort: With TENCEL™ Modal fabrics, you’ll feel softness like never before.

• Sustainable Wardrobe: Every piece is made with the planet in mind.

• Ethical Transparency: B Corp certification means the brand walks the talk.

• Long-Term Value: Their designs are durable and meant to last — less waste, more wear.

• Empowerment: Supporting a female-founded, purpose-driven brand feels good and does good.

Stripe & Stare vs. Conventional Underwear: A Quick Comparison

Key Challenges (and How Stripe & Stare Addresses Them)

• Perceived Higher Price: Sustainable materials and ethical production do cost more, but Stripe & Stare mitigates this by offering high-value, long-lasting garments.

• Brand Awareness: It’s still a niche brand, but its recent retail partnerships (e.g., M&S) are helping expand its reach. 

• Size & Fit Concerns: As with any underwear brand, fit varies — but their flatlock stitching and thoughtful design make their pieces more forgiving and comfortable for a wide range of body types.

A Difference Chart: Stripe & Stare vs Fast Fashion Underwear

• Comfort: Stripe & Stare → ultra-soft; Fast Fashion → variable

• Planet Impact: Stripe & Stare → low-impact materials & compostable packaging; Fast Fashion → high waste

• Brand Ethos: Stripe & Stare → mission-driven, female-led; Fast Fashion → often mass-produced

• Longevity: Stripe & Stare → built to last; Fast Fashion → often cheap, shorter lifespan

Conclusion: Why Stripe & Stare Deserves Your Attention

Stripe & Stare is more than just another underwear or loungewear brand it is a statement. A commitment to comfort, sustainability, and female empowerment. Whether you’re shopping for daily essentials or something more indulgent, their pieces are designed for real life soft, breathable, and socially conscious.

By choosing Stripe & Stare, you’re doing more than treating yourself: you’re supporting a business that cares about the planet and the people who wear its clothes.

Curious to try for yourself? Check out Stripe & Stare’s collection, find your perfect knicker shape or loungewear set, and experience what it truly means to wear something made with care. Your wardrobe and the planet will thank you.